Focus on the
Future of work

Building bridges between technological innovation, human development and efficient processes.


tailored by FREEL

Let's talk about your digital transformation!


what Freel does

FREEL develops LEADERS and TEAMS by
combining digital know‑how, personal development and process optimisation.

Quick
Wins
&
Momentum


for immediately actionable impulses that unite technology and human behaviour and kickstart organisational change.

RAPID

Leadership
&
Digital Competence


for conscious leadership that harmonises personality and processes and aligns organisational culture with technology.

INDIVIDUAL

Process Optimisation
&
Transformation


for guided change that improves efficiency and effectiveness and helps teams navigate transformation sustainably.

STRATEGIC


how we do it

With our integrated approach linking technical innovations, human development and efficient processes for sustainable change.


Technology & Process Integration

We analyse existing workflows, identify opportunities for digital tools and optimise processes. Drawing on our technical expertise, we ensure that technology is used meaningfully and effectively.


Change Management & Leadership Coaching

We support leaders and teams through cultural change, build the skills needed for digital transformation and ensure that strategies and processes are sustainably anchored in everyday practice.


Personality-Based Development (LINC)

Evidence-based personality analyses (LINC Personality Profiler®) as a basis for deploying people in a strength-oriented manner where they can be most effective and develop best.


For Whom?

FREEL makes LEADERS and their TEAMS fit for tomorrow.We support companies, public institutions and non‑profit organisations that want to shape digital transformation while keeping people at the centre. Our programmes are aimed at decision‑makers, HR leaders, team leads and emerging leaders who are ready to use technology responsibly and develop their organisations.


Challenges We Address

Digital transformation processes and the introduction of AI
Technological disruptions and innovation bottlenecks
Low employee motivation and engagement
Communication problems and cultural barriers
Shortages of skilled workers and competency gaps

Sounds familiar? Let´s talk!


About FREEL

FREEL bridges technology, people and organisations.
With over ten years of experience in industry, the public sector and non-profit work, we combine engineering expertise with systemic coaching.
This unique combination enables meaningful, measurable transformation and empowering leaders and teams to create real impact.

what FREEL does


With FREEL´s unique people-centred approach,
we focus on enhancing your leadership skills, empowering your team, and guiding your organisation into a successful future.


Services

TRAININGS, WORKSHOPS, SPEECHES
covering Topics like:

  • Team motivation booster

  • Communication skills

  • Diversity & inclusion

  • Digital skills and process optimisation (AI & data literacy and integrating technology into existing workflows)

ON-THE-JOB TRAINING & COACHING FOR (NEW) LEADERSHIP ROLES

  • Digital leadership skills

  • Ethical AI use

  • Implementing new technologies and agile adaptation of work processes

  • Communication skills

  • Career development

INDIVIDUALISED GUIDANCE FOR TEAMS OR ORGANISATIONS

  • Team development and team coaching

  • Shaping a collaborate and efficient organisational culture

  • Strategy consulting for sustainable success

  • Supporting digital transformation projects and process optimisation

how we do it


At FREEL, we bring technology, people and processes together.
Our approach combines technical expertise, personality-based development, and change-focused leadership to create measurable and sustainable transformation.
Each element plays a unique role in building organisations that are ready for the future.
To better understand people and their dynamics with their environment, we work on the basis of the personality analysis tool (LINC PERSONALITY PROFILER®) of the LINC Institute, a spin-off of the
University of Lüneburg, Germany.


Personality-Based Development (LINC)

The LINC PERSONALITY PROFILER® represents a new approach in the area of personality analysis and development. It is a tool that is based on the most psychologically sound models and creates a very differentiated profile of character traits, motives and skills.


The FREEL APPROACH

The individual results enable
a completely new perspective on personality
and become the starting point for sustainable growth within our increasing digital world.
Be it for leaders or teams.


WHAT IS BEING ANALYSED?

The three major characteristics that make up personality:

Your Character
How do I conduct myself?

Your Motives
What drives me?

Your Competencies
What am I good at?


What can you use it for?

Unlocked leadership growth with the Leadership Profile or Digital Literacy.


Increased team workpower with the
Team Profile.


Balanced leadership pairs with the
Partner Profile.

About FREEL


FREEL stands for a future where technology, people and organisations create impact together.
With over ten years of international experience across industry, the public sector and non-profit organisations, I combine technical expertise as an engineer with systemic thinking and coaching skills. This unique blend enables me to address both strategic and human dimensions of organisational development, empowering people and teams to achieve meaningful impact.
As the lead of an international community for working expats, I stay close to the real challenges, opportunities and uncertainties that professionals and leaders experience with Artificial Intelligence. These insights directly inform my consulting practice: from leadership development to organisational strategy.FREEL supports organisations in navigating digital and cultural transformation with a focus on AI readiness, leadership and human-centred change.
Through analysis, strategy and empowerment, we create sustainable impact.
Because the future is now!

Elisa Roew


Master of
Engineering
(M.Eng.)
Systemic Personal & Business Coach (ECA/ QSA)
Personality Profiler (LINC)


Founder FREEL Consulting
AI-driven Organisational Development Expert
Systemic Leadership & Transformation Coach
Human-Centred Change Strategist


Mobile: +254 713 272221